AW25 brings brand new No Snakes Just Ladders. Ouroboros is a concept we’ve wanted to bring to NSJL for a long time, and we’ve finally been able to realise it through a graphic that combines the snakes with our rings logo. The collection builds on familiar silhouettes with new colours, washes, and finishes - a timeless nod to the cycle of creation and destruction.
The Ouroboros tracksuit launches in our classic relaxed fit, featuring a boxy cropped hoodie and the return of loose cuffs on the sweatpants. Each piece is manually distressed, then put through a heavy washing process that gives every garment a uniquely aged, lived-in finish. Alongside the tracksuit, the new tees arrive in washed black, washed beige, and white. Each is made from our heavyweight 300gsm cotton and finished with the Ouroboros print on the reverse.
Rounding out the drop is a new No Snakes cap, an easy-to-wear 5-panel design with a blend of baseball and trucker shapes. A new NSJL logo is set against a custom Internet Made camouflage pattern, subtly incorporating our rings logo and finished with a washed treatment and light distressing across the visor.
Ouroboros drops 02.11.25, with early access for I.M/Members via email passwords.